“We Are What We Eat”

The Bionutrient Institute came to us with a clear ask: ‘we want the world to know what we’re working on in a way that is clear and inspiring’. Seeing the lofty mission statements and confusing and complex series of projects on their plates, we understood the assignment. Through a careful pre-production process, we sorted through the complexity, clarified the message, and were able to craft a short doc that distills all of the genius of their work. What we ended up with is a video that can be shared with anyone who eats, knowing that they’ll get it.