“We Know Organic”

The University of Wisconsin came to us with a problem: UW is a national leader in organic research and education but no one knows it. They needed a short piece that took viewers on a quick tour of all of the organic goodness happening at UW. After lots of conversation, we settled on a creative direction: “fun, light, informational, and entertaining”.

With dozens of locations, a spiderweb of production details, and loads of creative freedom, we went for it and had more fun making this piece than we’ve had in a while.