“UC Organic Agriculture Institute”

When something is so new, it can be hard to know how to talk about it. The OAI (Organic Agriculture Institute) at the University of California had just launched and needed to shout from the rooftops, but there wasn’t a ton to shout about yet. That’s where we came in. We kept the story big-picture, hand-picked the most stoked messengers, and kept the vibe light and fun. Most importantly, we communicated a sense of excitement that leads to increased engagement and support throughout California as OAI becomes itself.